The Truth About How We Keep Hotels Informed — and Guests Protected

In hospitality, information can prevent costly incidents.

But information must also be handled ethically, responsibly, and in full alignment with GDPR.

TouristRank was built to solve a simple but difficult challenge:

How can hotels share operationally useful behavior information about guests — without ever sharing personal opinions, sensitive data, or GDPR-risky text?

This article explains exactly what TouristRank stores, what it avoids, and how we protect both hotel operators and guests through a privacy-first design.

1. Hotels Write the Review — TouristRank Protects It

Every time a guest stays at a hotel, the operator can leave:

• A 1–5 star rating

• A short written review describing what actually happened during the stay

This review works exactly like internal operator notes that hotels already keep in their PMS or operational logs.

But here’s the crucial difference:

TouristRank NEVER displays the raw review to other hotels.

It is visible only to the hotel that wrote it.

This eliminates the biggest GDPR risk: the circulation of subjective or emotional wording.

2. AI Extracts Only the Objective, Operational Behavior

Once a hotel submits a rating and review, TouristRank’s AI analyzes the text and extracts only facts, such as:

• “Late cancellation”

• “No-show”

• “Aggressive behavior toward staff”

• “Damaged property”

• “Violation of smoking policy”

• “Disturbances reported by other guests”

• “Unpaid extras at checkout”

These become standardized behavior flags.

Everything subjective is discarded automatically—no opinions, no emotions, no unnecessary wording.

✔ We store only operationally relevant information.

✔ We never share the hotel’s own words.

✔ TouristRank output is factual and consistent.

3. What TouristRank Does Share With Other Hotels

Hotels using TouristRank will never see another hotel’s raw review text.

Instead, they see a clean and standardized data model:

✔ Star rating (1–5)

Based on operational experience with the guest.

✔ Behavior flags

Structured categories such as:

• “Damaged room”

• “Aggressive behavior”

• “Policy violation”

• “Left room extremely untidy”

✔ High-level risk indicator

An aggregated signal helping hotels understand predictability.

✔ Stay history timeline

Where and when the guest stayed — without showing details of the visit.

4. What TouristRank Does Not Store or Share

This is essential. TouristRank never stores or shares:

❌ Sensitive data (GDPR Article 9)

• Race or ethnicity

• Religion

• Sexual orientation

• Political beliefs

• Medical conditions

• Biometric data

• Criminal allegations

❌ Emotional language or subjective judgments

We actively filter out:

• insults

• personal remarks

• mood statements

• speculative comments

❌ Raw review text

Stored securely, but never shared with other hotels.

❌ Data unrelated to hotel operations

Anything that doesn’t help hotels make safe, informed decisions is excluded.

5. How We Store Guest Identity (Minimal & Purpose-Driven)

TouristRank stores only the minimal identity set needed to match a guest across stays:

• Name

• Phone number (optional)

• Email

• Country of origin

Nothing else.

No passport uploads, no ID photos, no credit card numbers.

Every identity detail is:

• Encrypted

• Isolated

• Visible only to verified hotels

• Used strictly for operational matching, not profiling

6. Why This Design Is Fully GDPR-Aligned

TouristRank follows the principles of GDPR by design:

✔ Data Minimization

Only operational facts are stored — minimal and purposeful.

✔ Purpose Limitation

Data is used solely to help hotels make safer operational decisions.

✔ No Sensitive Categories

We technically block the submission of prohibited data types.

✔ Encrypted Storage

All data is encrypted both in transit and at rest.

✔ Audit Logs

Every review and flag is tied to the hotel that created it.

✔ Hotel-controlled Data

Hotels can edit or remove their own reviews and data at any time.

✔ No sharing of raw text

The biggest protection of all — and a key differentiator from any past industry practice.

7. The Result: Insight Without Intrusion

Hotels get:

• Predictability

• Behavior insight

• Better decision-making

• Fewer incidents

• Safer staff

• Lower risk

Guests get:

• Privacy

• GDPR protection

• No sharing of subjective or emotional commentary

Everyone wins.

TouristRank proves that hospitality can have both:

✔ Operational clarity

✔ Guest privacy

✔ A safer, more predictable industry**

TouristRank stores only what matters — and nothing that shouldn’t be stored.

This is how we bring predictability back to hospitality while respecting every guest’s right to privacy.